At the first day of ASIA-PACIFIC SOURCING 2025 held in Cologne, Germany from March 11th to 13th, a serious-looking German distributor stopped by our booth. Without saying much, he opened one of our aluminum telescoping ladders and started shaking it vigorously.

"Most ladders wobble at full extension," he said. "Let's see about yours."

I held my breath as he extended it to maximum height and gave it a strong shake. To his surprise - and my relief - it stayed completely stable.

"Good," he nodded. "Now show me your home ladders."

As we demonstrated our household models, he explained: "In Europe, home ladders sell ten times better than industrial ones. Every homeowner needs one, but few trust cheap products."

He especially liked our:

1. Wide anti-slip steps

2. One-hand operation mechanism

3. Compact storage design

By the end of the day, he placed a trial order for 500 units. "If they perform well," he said, "we'll talk about container quantities."

Three months later, that trial turned into our first 20-foot container shipment to Germany. All because our ladder passed his simple shake test.

Why This Matters:

• European homeowners prioritize safety over price

• Compact storage is crucial for small European homes

• A real-world test beats any brochure claims

Sometimes, the best sales tool is simply letting your product speak for itself.